Why invest with us?
Transparent and intuitive interface.
Whether you have an account that is directly managed with us or not, you have the ability to sync up all of your accounts in one place to get a more visible depiction of their current status.
Simple and transparent pricing
Your annual fee covers all transactions, trades, transfers, rebalancing, advice, and account administration. Unlike many other companies, we do not charge you additional transaction fees to buy and sell securities. Fund level fees are directly to fund providers; we receive no part of these fees.
Socially Responsible Investing
Socially responsible investing (SRI) is an approach to investing that reduces exposure to companies that are deemed to have a negative social impact—e.g., companies that profit from poor labor standards or environmental devastation—while increasing exposure to companies that are deemed to have a positive social impact—e.g., companies that foster inclusive workplaces or commit to environmentally sustainable practices.
Automated behavioral guardrails
We put strategic guardrails in place to prevent you from making decisions that could negatively impact your performance.
Consolidate your investments
Whether it’s your old 401(k) or current one you can have a consolidated view of all your investments and track your wealth in one place.
You can invest automatically and incrementally without having to lift a finger. Simply tell us your bank balance you alaways want to maintain and maximum amount you would like to invest and we will do the rest.
Tax impact preview
We will show you the potential tax impact of withdrawal or allocation changes.
Tax loss harvesting
A strategy which is the practice of selling a security that has experienced a loss. By realizing, or “harvesting” a loss, investors are able to offset taxes on both gains and income. The sold security is replaced by a similar one, maintaining an optimal asset allocation and expected returns.
Tax Coordinated Portfolios
With a TCP, you have the potential to increase your portfolio value by an estimated 15% over 30 years. Betterment conducted research that shows Tax-Coordinated PortfolioTM (TCP) can boost after-tax returns by an average of 0.48% each year, which approximately amounts to an extra 15% over 30 years. TCP optimizes and automates a strategy called asset location. It starts by placing your assets that will be taxed highly in your IRAs, which have big tax breaks. Then, it places your lower-taxed assets in your taxable accounts. It does this in a way that keeps your overall allocation the same, while boosting your after-tax returns.